How to Start a Supplement Business

People are constantly looking for ways to better themselves, and many turn to supplements. Supplement businesses create and market -- but don’t actually manufacture -- these supplements.

The supplement industry is large, strong and offers lots of potential. In-store sales athealth storeshave been growing at a respectable 4.5 percent annually, andonline vitamin and supplement saleshave been growing at 12 percent each year. Together, these industries account for more than $30 billion annually and have over 100,000 businesses.

Learn how to start your own Supplement Business and whether it is the right fit for you.

Ready to form your LLC?Check out the Top LLC Formation Services.

Start a supplement business by following these 10 steps:

  1. Plan your Supplement Business
  2. 你的形式Supplement Business into a Legal Entity
  3. Register your Supplement Business for Taxes
  4. Open a Business Bank Account & Credit Card
  5. Set up Accounting for your Supplement Business
  6. Get the Necessary Permits & Licenses for your Supplement Business
  7. Get Supplement Business Insurance
  8. Define your Supplement Business Brand
  9. Create your Supplement Business Website
  10. Set up your Business Phone System

We have put together this simple guide to starting your supplement business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out othersmall business ideas.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit ourHow to Name a Businessguide or get help brainstorming a name with ourSupplement Business Name Generator

If you operate asole proprietorship, you might want to operate under a business name other than your own name. Visit ourDBAguide to learn more.

Whenregistering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

Want some help naming your supplement business?

Business Name Generator

What are the costs involved in opening a supplement business?

A supplement businesscan be started for about $5,000, although business owners will have a much easier time if they have $10,000 available to invest. With $5,000, business owners can usually get:

  • ~150 bottles of a supplement product
  • Professionally designed labels
  • A website
  • Insurance

When selecting a supplement manufacturer, business owners should look for a manufacturer that isNSF-certified,GMP-certifiedandFDA-registered. The manufacturer should also provide a certificate of analysis for every batch, which proves what components are in each batch. Such manufacturers are often not the cheapest to work with, but they provide guaranteed products that a business can stand behind.

在满足这些标准的制造商,few accept initial orders of just 150 units. Having $10,000 total gives business owners the funds they need to place larger initial orders that meet manufacturers’ higher initial orders.

Business owners also shouldn’t skimp on label design costs. Most customers base their supplement choice on packaging alone, so it’s vital to have a professionally designed label. There are graphic designers that will create professional logos for between $300 and $500.

What are the ongoing expenses for a supplement business?

The ongoing expenses for a supplement business are manageable. They typically include the cost of ordering new product, advertising expenses, and paying insurance premiums any employees’ salaries.

Who is the target market?

The target market for a supplement business is anyone who would benefit from the supplement. Depending on what type of supplement a business offers, this may be people who exercise regularly, want to lose weight, want to increase their IQ, have trouble sleeping, feel anxious constantly or struggle with any number of other issues.

How does a supplement business make money?

A supplement business makes money by selling supplement products. Products may be sold directly to customers, or through distributors and retailers.

How much can you charge customers?

Supplements sell for from just a few dollars to more than $100. Price is often a matter of how rare a supplement’s ingredients are and what benefits the supplement provides.

How much profit can a supplement business make?

How much a supplement business makes per product sold depends on how the product is sold. Businesses that sell directly to consumers should aim for a 10 to 40 percent profit margin. Those that sell through distributors frequently see a 5 to 15 percent margin.

How can you make your business more profitable?

Many supplement businesses increase their sales and profits by developing more supplement products. A business that starts out with a few truly unique supplements can add some basic ones that aren’t as creative but are widely used. Customers who purchase unique supplements will frequently add basic ones that are from the same company.

(Businesses will struggle to stand out in the industry if they start out with basic supplements and then add unique ones. Beginning with unique and moving toward basic is an easier way to distinguish a business’ products.)

Want a more guided approach?Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality.Get started today!

STEP 2: Form a legal entity

The most commonbusiness structuretypes are thesole proprietorship,partnership,118bet金博宝 , andcorporation.

Establishing a legal business entity such as anLLCorcorporationprotects you from being held personally liable if your supplement business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can金宝搏188是什么公司yourself and pay only the minimal stateLLC costsor hire one of the118金宝app for a small, additional fee.

Recommended:You will need to elect aregistered agentfor your LLC. LLC formation packages usually include a free year ofregistered agent services. You can choose tohire a registered agentor act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through theIRS website. If you would like to learn more about EINs, read our article,What is an EIN?

There are specific state taxes that might apply to your business. Learn more aboutstate sales taxand franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

使用专用业务banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to aspiercing your corporate veil.

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended:Read ourBest Banks for Small Businessreview to find the best national bank or credit union.

Get a business credit card

Getting abusiness credit cardhelps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history, which can be useful to raise money later on.

Recommended:Apply for an easy approval business credit card fromBILLand build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with ourLLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business:How to Start a Food Business

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a supplement business. Learn more about licensing requirements in your state by visitingSBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide.To learn more about how sales tax will affect your business, read our article,Sales Tax for Small Businesses.

Food Regulations

出售食品时,你需要的许可local health department; all establishments serving food are required to pass a health inspection.Tips for faring well on a health inspections

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully.Business Insuranceprotects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face,begin withGeneral Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need isWorkers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Supplement Business needs and how much it will cost you by reading our guideBusiness Insurance for Supplement Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out ourDesign Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo usingTruic's free logo Generatorno email or sign up required, or use aPremium Logo Maker.

If you already have a logo, you can also add it to a QR code with ourFree QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a supplement business

There are many ways to promote a supplement business. Some commonly used strategies include:

  • Direct sales
  • In-person marketing
  • Pay-per-click advertising
  • Social media marketing
  • Blogging

Businesses that have retailers carry their products in stores should also develop displays and informational materials that stores can use.

How to keep customers coming back

A supplement business can keep customers purchasing more products by offering truly great products that provide results. If customers see results, they’ll continue buying the products that they believe work. This is why having an expert develop each supplement is so important.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is tocreate a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites- full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts likeFacebook pages or LinkedIn business profiles are not a replacement for a business websitethat you own.
  • Website builder tools like theGoDaddy Website Builderhave made creating a basic website extremely simple.You don’t need to hire a web developeror designer to create a website that you can be proud of.

Recommended: Get started today using ourrecommended website builderor check out our review of theBest Website Builders.

Other popular website builders are:WordPress,WIX,拥有,Squarespace, andShopify.

STEP 10: Set up your business phone system

得到一个电话设置为你的业务之一the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of theBest Business Phone Systems 2023to find the best phone service for your small business.

Recommended Business Phone Service:Phone.com

Phone.comis our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

Welcome to theStartup Savant podcast, where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Podcast directory icon for Apple Podcast
Podcast directory icon for Amazon Music Podcast
Podcast directory icon for Google Podcast
Podcast directory icon for spotify

Is this Business Right For You?

Anyone who has personally used supplements and appreciates the benefits they offer may enjoy running a supplement business. Marketing supplements requires a fierce tenacity, and being passionate about their products helps business owners keep going after sales.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a supplement business?

A typical day at a supplement business might involve talking with manufacturers, distributors, retailers and/or customers. Because supplement businesses don’t actually manufacture their products, there’s little hands-on work.

What are some skills and experiences that will help you build a successful supplement business?

A supplement ought to be designed by人是一个专家in biology, biochemistry and/or physiology. The product designer should have a degree (and perhaps an advanced graduate degree) in one of these areas, and they ought to be familiar with the current literature on supplements.

Business owners themselves, however, don’t have to be experts in these areas. Business owners who have a basic or no background in science can hire someone who does have the credentials needed to create a product. There are experts who will offer consulting services, and many supplement manufacturers have product development teams that can help business owners.

Whoever helps with product development is usually paid on a per-project basis. At least at the initial stages, they normally aren’t brought on as a regular employee.

What is the growth potential for a supplement business?

A supplement business may remain a small operation, or it can grow into an international company.Wink NaturalsandReactivare two smaller supplement companies. An example of a larger company isMaximum Human Performance.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit theTRUiC YouTube Channelorsubscribeto view later.

Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with afree business resourcenear you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’sstartup founder seriesto gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new seriesWomen in Businesscreated by the women of our partner Startup Savant.

What are some insider tips for jump starting a supplement business?

Many new business owners plan on creating a supplement and then marketing it, but this order is actually backward.

Rather than first coming up with a supplement, business owners should insteadstart out by thoroughly researching the market. They should research the competition and the target market. This effort will eventually show how a new supplement business can stand out and attract customers.

After business owners have identified a unique feature that competitors aren’t offering and the target market wants, everything else falls into place. An expert can help develop a product with the desired feature, a graphic designer can create a label that highlights the desired feature and the marketing plan can focus on emphasizing the feature. Even the target market is defined as whoever would especially benefit from the feature.

How and when to build a team

Many supplement businesses start out with no employees, and even large companies might have only a skeleton crew. Distribution can be outsourced, which greatly reduces the workload that comes with fulfilling orders. If assistance is required, business owners can hire employees as revenue grows

Have a Question? Leave a Comment!