How to Start a Scuba Diving Business

Scuba diving affords an unparalleled experience with the underwater world. However, safe diving requires training, equipment, and often a guide. Scuba diving businesses provide divers with the training, equipment, and local knowledge they need to have a fun and safe time under water.

With between 2.7 and 3.5 millionactive scuba divers in the United States and 6 million worldwide, there is significant demand for scuba lessons and guided dives.

Learn how to start your own Scuba Diving Business and whether it is the right fit for you.

Ready to form your LLC?Check out the Top LLC Formation Services.

Start a scuba diving business by following these 10 steps:

  1. Plan your Scuba Diving Business
  2. Form your Scuba Diving Business into a Legal Entity
  3. Register your Scuba Diving Business for Taxes
  4. Open a Business Bank Account & Credit Card
  5. Set up Accounting for your Scuba Diving Business
  6. Get the Necessary Permits & Licenses for your Scuba Diving Business
  7. Get Scuba Diving Business Insurance
  8. Define your Scuba Diving Business Brand
  9. Create your Scuba Diving Business Website
  10. Set up your Business Phone System

We have put together this simple guide to starting your scuba diving business. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out othersmall business ideas.

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit ourHow to Name a Businessguide or get help brainstorming a name with ourScuba Diving Business Name Generator

If you operate asole proprietorship, you might want to operate under a business name other than your own name. Visit ourDBAguide to learn more.

Whenregistering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability.

It's very important to secure your domain name before someone else does.

Want some help naming your scuba diving business?

Business Name Generator

What are the costs involved in opening a scuba diving business?

The startup costs for a scuba diving business are significant, for businesses must have:

  • A commercial space for teaching classes
  • A boat for getting to open-water dive sites
  • Equipment for students to use
  • Property and liability insurance policies

Equipment costs alone can runnearly $1,000 per set, for each student needs a regulator, air tank, wetsuit, booties and other items. Businesses that need to keep startup costs low can rent commercial space and a boat on an as-needed basis.

In total, business owners should expect to spendbetween $10,000 and $50,000to start up a new scuba diving business.

Established businesses can sell for much more. At the time of writing, the prices for successful businesses in North America ranged from$30,000 to $1.5 million.

What are the ongoing expenses for a scuba diving business?

The ongoing expenses for a scuba diving business are significant. They include:

  • Boat and facility maintenance costs
  • Fuel costs
  • Salaries and wages for employees
  • Equipment replacement costs

Because equipment is used regularly and sometimes abused, it needs to be replaced frequently. A wetsuit that would last a single individual years, for instance, might need to be replaced in just a few months.

SSI-affiliated businesses must also purchase training materials for students, but these are usually passed on directly to students.

Who is the target market?

Most open water divers are affluent, typically owning their home and having an annual household income between $100,000 and $150,000. They have enough discretionary income to spend on vacations and pricey recreational sports, such as scuba diving.

How does a scuba diving business make money?

A scuba diving business primarily makes money by charging customers for classes or guided dives. Many businesses also rent equipment, including necessary essentials, optional dive computers and underwater cameras to generate additional revenue.

How much can you charge customers?

The prices for scuba diving classes and tours range depending on the duration, level of expertise and location. For example,National Aquatic Servicein Syracuse, NY has a learn-to-dive program for $399. Multi-night scuba vacations on liveaboard boats can cost thousands of dollars per person.

How much profit can a scuba diving business make?

Even though scuba diving businesses have substantial expenses, successful ones can bring in significant revenues. A class of just 12 beginner divers could bring in nearly $4,800, and guided tours with groups can bring in much more. It’s these revenues that make established businesses worth so much more than starting a new business normally costs.

How can you make your business more profitable?

潜水企业可以增加收入来源renting equipment to private divers when the equipment isn’t being used by a class. They also can offer to service students and private divers’ gear.

Business owners who are extremely familiar with a particular dive spot might bring in a little additional revenue by writing a book on scuba diving in the area.

Want a more guided approach?Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality.Get started today!

STEP 2: Form a legal entity

The most commonbusiness structuretypes are thesole proprietorship,partnership,118bet金博宝 , andcorporation.

Establishing a legal business entity such as anLLCorcorporationprotects you from being held personally liable if your scuba diving business is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can金宝搏188是什么公司yourself and pay only the minimal stateLLC costsor hire one of the118金宝app for a small, additional fee.

Recommended:You will need to elect aregistered agentfor your LLC. LLC formation packages usually include a free year ofregistered agent services. You can choose tohire a registered agentor act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through theIRS website. If you would like to learn more about EINs, read our article,What is an EIN?

There are specific state taxes that might apply to your business. Learn more aboutstate sales taxand franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to aspiercing your corporate veil.

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended:Read ourBest Banks for Small Businessreview to find the best national bank or credit union.

Get a business credit card

Getting abusiness credit cardhelps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history, which can be useful to raise money later on.

Recommended:Apply for an easy approval business credit card fromBILLand build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with ourLLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

It is important that you follow all state and federal regulations for scuba diving licensing and instructor licensing. More information can be foundhere.

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a scuba diving business. Learn more about licensing requirements in your state by visitingSBA’s reference to state licenses and permits.

Most businesses are required to collect sales tax on the goods or services they provide.To learn more about how sales tax will affect your business, read our article,Sales Tax for Small Businesses.

Certificate of Occupancy

A scuba business is generally run out of a storefront or diving facility. Businesses operating out of a physical location typically require aCertificate of Occupancy(CO). A CO confirms that all building codes, zoning laws and government regulations have been met.

  • If you plan to lease a location:
    • It is generally the landlord’s responsibility to obtain a CO.
    • Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a scuba diving business.
    • After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening,it is recommendedto include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
  • If you plan to purchase or build a location:
    • You will be responsible for obtaining a valid CO from a local government authority.
    • Review all building codes and zoning requirements for your business’ location to ensure your scuba diving business will be in compliance and able to obtain a CO.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully.Business Insuranceprotects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face,begin withGeneral Liability Insurance. This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need isWorkers’ Compensation Insurance. If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Scuba Diving Business needs and how much it will cost you by reading our guideBusiness Insurance for Scuba Diving Business.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out ourDesign Guides for Beginners, we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo usingTruic's free logo Generatorno email or sign up required, or use aPremium Logo Maker.

If you already have a logo, you can also add it to a QR code with ourFree QR Code Generator. Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a scuba diving business

Social mediais a natural way to market a scuba diving business, for many social media platforms are highly visual and people love sharing their underwater photos. Encouraging customers to post pictures on Pinterest, Instagram, and Facebook can be excellent marketing for a business.

How to keep customers coming back

Scuba diving businesses can set themselves apart from competition by hiring highly qualified instructors. Instructors with multiple credentials can teach more advanced classes, and those that are experts on the local dive spots will enrich customers’ experiences on guided dives.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is tocreate a website for your business.

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites- full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts likeFacebook pages or LinkedIn business profiles are not a replacement for a business websitethat you own.
  • Website builder tools like theGoDaddy Website Builderhave made creating a basic website extremely simple.You don’t need to hire a web developeror designer to create a website that you can be proud of.

Recommended: Get started today using ourrecommended website builderor check out our review of theBest Website Builders.

Other popular website builders are:WordPress,WIX,Weebly,Squarespace, andShopify.

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of theBest Business Phone Systems 2023to find the best phone service for your small business.

推荐业务电话服务:Phone.com

Phone.comis our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

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Is this Business Right For You?

While scuba diving businesses can generate sizable profits, most business owners don’t get into this type of work solely for the financial return on investment. Instead, they’re passionate scuba divers themselves and aredrawn to the scuba lifestyle. They like the idea of making money doing a sport they love.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a scuba diving business?

一个典型的天潜水业务充满of activity. Business owners and employees spend time:

  • Servicing equipment (e.g. refilling air tanks, checking masks, etc.)
  • Maintaining the business’ building and boat (if they’re owned)
  • Teaching in classroom settings
  • Going on guided dives
  • Ordering more supplies and equipment
  • Filing paperwork for students (see Skills & Experiences)

What are some skills and experiences that will help you build a successful scuba diving business?

Business owners should themselves be competent and experienced dive instructors, certified with either theProfessional Association of Diving Instructors(PADI) or theScuba Schools International(SSI).

The scuba diving business will be affiliated with one of these organizations. Which of the two organizations a business is affiliated withhas a significant impacton what the business is responsible for and what support it receives.

In PADI’s system, instructors themselves certify students. This means that instructors are responsible for purchasing training materials and filing paperwork upon course completion. They communicate directly with PADI and can even run a business entirely on their own.

Despite their independence, many instructors partner with diving businesses. In these arrangements, businesses usually provide facilities, equipment and marketing. Businesses can expect only basic support from PADI.

In SSI’s system, it’s the businesses that certify students. Instructors still teach courses, but businesses order training materials, file certification paperwork and communicate with SSI. Instructors work for the businesses and can’t themselves certify students.

Thus, businesses that work with SSI are responsible for the entire training process. SSI also provides more support for businesses, although the support packages come with price tags.

What is the growth potential for a scuba diving business?

Because diving requires an intimate knowledge of the local underwater features, most scuba diving businesses have just one location. If well chosen, this location can provide access to multiple dive sites.

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For fun informative videos about starting a business visit theTRUiC YouTube Channelorsubscribeto view later.

Take the Next Step

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with afree business resourcenear you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’sstartup founder seriesto gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new seriesWomen in Businesscreated by the women of our partner Startup Savant.

What are some insider tips for jump starting a scuba diving business?

大多数人照片潜水企业有望pical locations, but diving businesses can be opened anywhere where there’s open water. Businesses in colder places have limited seasons and may not get much tourist business, but they can still see a decent demand for classes from local divers who want certifications before traveling to more scenic dive spots. (Open water is required for many certifications.)

How and when to build a team

Because there’s a lot of work to do, business owners normally hire a few employees from the outset.Instructors, dive guides and shop assistantsare among the first employees or independent contractors that business owners bring on.

Useful Links

Further Reading

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