How to Start a Mobile Coffee Cart

As a coffee shop on wheels, mobile coffee carts bring caffeination to unexpected places. People often hire them for a variety of events, such as weddings or corporate parties. You’ll also find them at farmers markets, artisan fairs, and street fairs. This type of business provides a specialty product along with a unique experience, taking the place of a bar for daytime activities or at alcohol-free events.

Recommended: Read our full, in-depthHow to Start a Coffee Shop Businessguides, inspired by coffee professionals, they will help make your coffee dreams real, from sourcing beans to hiring baristas,choosing the best POS system, forming an actual company, and everything in between.

  • Drip Coffee Carts:As the simplest option, drip coffee carts require minimal equipment. You can serve this type of coffee on a table as well as from a cart, which gives you options to save money on your start-up costs.
  • Espresso Carts:These carts serve only espresso-based drinks, such as lattes and cappuccinos. While they require more equipment and a higher budget than drip coffee carts, espresso carts can generate more customer interest — especially in areas with a strong coffee scene.
  • Combination Carts:These carts serve several types of coffee. It’s the most expensive option because it combines drip coffee and espresso drinks, which requires more equipment.

Determining which mobile coffee cart business will work best for you depends on your skill level, budget, and specific area of interest. To help inform your decision, this guide outlines the ins and outs of operating your own mobile coffee cart.

Learn how to start your own Mobile Coffee Cart and whether it is the right fit for you.

Ready to form your LLC?Check out the Top LLC Formation Services

Start a mobile coffee cart by following these 10 steps:

  1. Plan your Mobile Coffee Cart
  2. Form your Mobile Coffee Cart into a Legal Entity
  3. Register your Mobile Coffee Cart for Taxes
  4. Open a Business Bank Account & Credit Card
  5. Set up Accounting for your Mobile Coffee Cart
  6. Get the Necessary Permits & Licenses for your Mobile Coffee Cart
  7. Get Mobile Coffee Cart Insurance
  8. Define your Mobile Coffee Cart Brand
  9. Create your Mobile Coffee Cart Website
  10. Set up your Business Phone System

We have put together this simple guide to starting your mobile coffee cart. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out othersmall business ideas

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

Luckily we have done a lot of this research for you.

What will you name your business?

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit ourHow to Name a Businessguide or get help brainstorming a name with ourMobile Coffee Cart Name Generator

If you operate asole proprietorship, you might want to operate under a business name other than your own name. Visit ourDBAguide to learn more.

Whenregistering a business name, we recommend researching your business name by checking:

  • Your state's business records
  • Federal and state trademark records
  • Social media platforms
  • Web domain availability

It's very important to secure your domain name before someone else does.

Want some help naming your mobile coffee cart?

Business Name Generator

What are the costs involved in opening a mobile coffee cart?

启动一个移动咖啡车业务的成本re relatively low — around $16,000 — because, unlike coffee shops, you don’t require a physical space in which to operate. This amount includes licensing for one county, which can vary based on location so check with your local county or city administrative office. To further refine your starting budget, invest in only what you absolutely need. If you plan to serve coffee to go at your first few events, for example, don’t spend money on porcelain cups right away.

Here’s the essential equipment you’ll need to get started:

  • Coffee Cart
  • A Point-of-Sale (POS) system
  • Espresso Machine*
  • Drip Coffee Maker and Airpots*
  • Serving Items (E.g., Pitchers, Stirrers, Cups, and Lids)
  • Steaming Pitchers
  • Handwashing Sink
  • Water Pump for Your Coffee Maker
  • Refillable 5 Gallon Water Jugs
  • Coffee
  • Milk
  • Drink Add-Ons (E.g., Syrups and Sugar)

*Depending on the type of coffee cart you plan to operate. If you only serve espresso, you don’t need a drip coffee maker. Likewise, you won’t need an espresso machine if you only serve drip coffee.

How does a mobile coffee cart make money?

Mobile coffee cart owners can operate their business in several ways: by selling cups of coffee, by renting their cart to clients with an open bar business model, or by offering a combination of both. The first option works well if you plan to operate at a farmers market or other event for which you personally rent a space and then sell coffee to attendees. The second option involves a client hiring your cart at a flat rate to provide an open bar service. The client pays for your time and product instead of individual attendees, and you can charge a set price by the hour. Finally, the third option involves some combination of renting your coffee cart to local companies and selling cups of coffee at farmers markets or other events.

Your sales volume will depend on the season, but this is a year-round gig for the most part. Summer, for example, will likely be your most profitable season because it typically features many weddings, markets, and fairs. Winter may be your next busiest season if you network enough to secure bookings for company parties. The in-between seasons likely will require diligent budgeting as you focus on promoting your business, booking future events, and working existing bookings.

How much can you charge customers?

To calculate what you should charge your clients and individual customers, consider the amount you invested or owe (e.g., if you took a loan to start your business) as well as your monthly expenses. For example, say you plan to pay $1,333 each month in order to repay a $16,000 loan within a year. If you also plan to book four events per month, you’ll need to make at least $333 per event to cover just your start-up costs.

If you plan to charge by the hour, consider setting a minimum time limit to ensure you can make enough money at each event. For events at which you’ll sell coffee by the cup, research the prices your local competitors charge. If the coffee shops in your area typically charge $3 for a shot of espresso, for example, you’ll know that’s a reasonable price point for your customers.

How much profit can a mobile coffee cart make?

After your initial investment, you can expect several ongoing business expenses. These include the cost of your product ingredients (e.g., coffee, milk, and syrups), water jugs (e.g., refillable five-gallon jugs), transportation costs like gas and insurance, and employee wages if you have any staff members.

How can you make your business more profitable?

Your profitability will depend on how many events you can book each month. The more events you book after you cover your monthly expenses, the more profit you can make.

You can boost your profits by booking bigger events, offering more items like food or tea drinks at an additional cost, or stocking in-demand coffees and other products to drive interest. If you only serve espresso drinks or drip coffee, another way to increase your profitability is to sell both to help attract more customers with an expanded set of offerings.

Want a more guided approach?Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality.Get started today!

STEP 2: Form a legal entity

The most commonbusiness structuretypes are thesole proprietorship,partnership,118bet金博宝 , andcorporation

Establishing a legal business entity such as anLLCorcorporationprotects you from being held personally liable if your mobile coffee cart is sued.

Form Your LLC

Read our Guide to Form Your Own LLC

Have a Professional Service Form your LLC for You

Two such reliable services:

You can金宝搏188是什么公司yourself and pay only the minimal stateLLC costsor hire one of the118金宝app for a small, additional fee.

Recommended:You will need to elect aregistered agentfor your LLC. LLC formation packages usually include a free year ofregistered agent services.You can choose tohire a registered agentor act as your own.

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through theIRS website.If you would like to learn more about EINs, read our article,What is an EIN?

There are specific state taxes that might apply to your business. Learn more aboutstate sales taxand franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to aspiercing your corporate veil

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

  • Separates your personal assets from your company's assets, which is necessary for personal asset protection.
  • Makes accounting and tax filing easier.

Recommended:Read ourBest Banks for Small Businessreview to find the best national bank or credit union.

Get a business credit card

Getting abusiness credit cardhelps you:

  • Separate personal and business expenses by putting your business' expenses all in one place.
  • Build your company's credit history, which can be useful to raise money later on.

Recommended:Apply for an easy approval business credit card fromBILLand build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with ourLLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully.Business Insuranceprotects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face,begin withGeneral Liability Insurance.This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need isWorkers’ Compensation Insurance.If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our为初学者设计指南, we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended: Get a logo usingTruic's free logo Generatorno email or sign up required, or use aPremium Logo Maker

If you already have a logo, you can also add it to a QR code with ourFree QR Code Generator.选择13二维码类型创建一个代码for your business cards and publications, or to help spread awareness for your new website.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is tocreate a website for your business

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

  • All legitimate businesses have websites- full stop. The size or industry of your business does not matter when it comes to getting your business online.
  • Social media accounts likeFacebook pages or LinkedIn business profiles are not a replacement for a business websitethat you own.
  • Website builder tools like theGoDaddy Website Builderhave made creating a basic website extremely simple.You don’t need to hire a web developeror designer to create a website that you can be proud of.

Recommended: Get started today using ourrecommended website builderor check out our review of theBest Website Builders

Other popular website builders are:WordPress,WIX,Weebly,Squarespace, andShopify

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of theBest Business Phone Systems 2024to find the best phone service for your small business.

推荐业务电话服务:Phone.com

Phone.comis our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

TRUiC's Startup Podcast

Welcome to theStartup Savant podcast, where we interview real startup founders at every stage of the entrepreneurial journey, from launch to scale.

Podcast directory icon for Apple Podcast
Podcast directory icon for Amazon Music Podcast
Podcast directory icon for Google Podcast
Podcast directory icon for spotify

Is this Business Right For You?

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a mobile coffee cart?

On days when your coffee cart supports an event, you’ll focus on serving your customers. This includes setting up your cart, making coffee, and providing excellent customer service. On the other days, you’ll need to focus on networking and promoting your business in order to find more events to which you can bring your cart.

What are some skills and experiences that will help you build a successful mobile coffee cart?

Running a successful mobile coffee cart requires business owners to excel in four areas:

  • Coffee Knowledge:This is the most important skill to have before starting this type of business. You’ll need a strong understanding of how to extract espresso, steam milk, and build drinks as well as the ability to operate other coffee equipment, such as drip coffee makers.
  • Adaptability:You’ll also need a high degree of flexibility to operate a business with a schedule that shifts every week and requires you to solve problems as they arise at events. Troubleshooting skills are essential when you’re on the go.
  • Customer Service:This will take up the majority of your time and energy while you operate your cart. Whether you’re serving the client who hired you or their guests, you’ll need to provide a consistently outstanding customer experience.
  • Networking:This is how you’ll find and book all the events you work. As such, you should feel confident in your ability to network with potential customers.

What is the growth potential for a mobile coffee cart?

The growth of your mobile coffee cart business depends partially on your availability and your networking skills. If you can book events consistently, your business will grow. As your cart’s popularity and brand recognition increase, you may consider turning your business into a brick- and-mortar coffee shop.

TRUiC's YouTube Channel

For fun informative videos about starting a business visit theTRUiC YouTube Channelorsubscribeto view later.

采取下一个步骤

Find a business mentor

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with afree business resourcenear you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’sstartup founder seriesto gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

  • Funding
  • Events
  • Guides
  • Support

If you’re a woman looking for some guidance in entrepreneurship, check out this great new seriesWomen in Business由我们的合作伙伴的女性创业学者.

How and when to build a team

Starting out, this business won’t require much labor as long as you can set up your cart — and then take it down — alone. For high-volume events, such as a farmers market, you’ll need at least one other person to help you balance taking orders, handling payments, and making customers’ drinks. You should consider adding an additional person to your team once you start to book more events.

Useful Links

Industry Opportunities

Have a Question? Leave a Comment!